Hoopoe Digital is a pioneer in Spatial Intelligence — a Gen-AI field focused on transforming Physical Venues into, data-driven, Intelligent Spaces. Unlike traditional smart venues, Intelligent Venues interact with visitors, offer services, answer questions, and respond in real time — creating human-like engagement with the environment.
Using Smart Wi-Fi — which leverages the venue's existing infrastructure — alongside Digital Twin and other AI technologies, we enable seamless interaction, enhanced experiences, and intelligent operations within physical spaces.
From our HQs in Egypt, Hoopoe Digital has expanded its innovative solutions across the Middle East, Europe and North America. With established offices in the Netherlands, KSA, UAE and Qatar (UK and Canada are in the make), Hoopoe Digital is bringing intelligent spaces to life across diverse markets and cultures.
Our Smart Wi-Fi Solutions process an extraordinary volume of interactions across thousands of access points, each delivering multiple subscription services simultaneously.
This extensive infrastructure captures millions of data points daily from registered and unregistered users, fueling our analytics engine with rich behavioral insights. These engagement metrics confirm Hoopoe Digital's position as the region's definitive leader in Spatial Intelligence.
In October 2023, Hoopoe Digital was named by the Azure WITSAT.io Global Alliance (WITSAT.io) as one of the top 10 most innovative startups worldwide, solidifying our position as a global tech innovator.
In October 2023, Hoopoe Digital's CEO was awarded ARCIA's Innovation Award of the Year for driving groundbreaking advancements in AI-driven Smart Wi-Fi solutions across Africa.
In November 2023, Hoopoe Digital was recognized as one of Egypt's top technology startups at CairoICT, affirming our impact on the region's tech ecosystem.
Hoopoe solutions operate on a secure, enterprise-grade cloud infrastructure that supports multi-cloud, hybrid cloud, and on-prem deployment. Hoopoe's cloud is architected for automatic scalability, high redundancy with failover servers and load balancing, and exceptional availability with minimal downtime.
As we process sensitive location and behavioral data, Hoopoe maintains strict compliance with regional, as well as international, regulations including GDPR, CCPA, Saudi PDPL, and Egypt DPL. This enterprise foundation ensures we deliver both the performance and trust required for mission-critical Intelligent Space applications.
Hoopoe's solutions are designed to serve a diverse range of industries and venues. Our technology adapts to the unique needs of each environment, providing tailored experiences for both operators and end-users.
From telecom operators and retail giants to large-scale public venues, industry leaders trust our technology to deliver intelligent customer experiences and operational excellence.
Discover our comprehensive suite of WiFi solutions
Wi-Fi is the ideal foundation for spatial intelligence - present in virtually every venue but rarely leveraged beyond providing basic connectivity.
Hoopoe Digital unlocks Smart Wi-Fi's hidden potential by transforming passive network signals into actionable behavioral analytics. Our platform provides rich behavioral insights and demographic data from Wi-Fi signals - including precise locationing, footfall-monitoring movements, engagement patterns, and beyond, all without requiring a single piece of additional hardware.
Wi-Fi Smart Services are (B2B) Solutions that empower venue operators with advanced digital tools to manage their public hotspots, communicate with venue visitors and boost operational efficiency.
Hoopoe Digital's Business Intelligence leverages WiFI as the most powerful data source capturing insights even from unconnected or passive devices, all while preserving user anonymity. Businesses gain access to vital BI charts like footfall trends, dwell time, visit frequency, zone heatmaps, and customer journey flows for smarter decisions.
WIA are Hoopoe Digital's proprietary new generation of location-intelligent (B2B2C) apps that require no download - no install. The moment a user connects to a specific Wi-Fi (SSID), a tailored app instantly appears—offering the right service at the right place, exactly when it's needed.
Hoopoe Digital's Ad Manager is the world's first Stand-alone Wi-Fi Ad Manager. Pretty much similar to Google Ad Manager and Meta Ads Manager. Yet, It intelligently targets Wi-Fi users by their location, the instant apps they use and based on the factual and behavioral user data captured through WiFi.
Hoopoe's centralized Wi-Fi Management Cloud (WMC) platform offers a one-stop-shop for creating and managing Guest Wi-Fi networks.
From enabling the creation of fully branded modern splash pages, to selecting user authentication methods (phone number, social login, vouchers, email address, etc.) to creating user packages (speed, quota, session duration, access windows, etc.), to managing the service (de-authenticating users, blocking users, changing offers, etc.), blacklist/whitelist URLs. Simply, dealing with your Hotspot as if you are a Mobile Network Operator.
Hoopoe Digital's Cloud-AAA delivers enterprise-grade RADIUS infrastructure for robust Authentication, Authorization and Accounting, pretty much like Cisco Identity Service Engine (ISE). It can optionally be used "completely independent" of our Splash Page solution.
Hoopoe Digital's Cloud-AAA as a Service supports all major EAP protocols (EAP-TLS, EAP-TTLS, PEAP, EAP-SIM, EAP-AKA, EAP-FAST, EAP-GTC, EAP-MD5) and Hotspot 2.0 implementation, ensuring seamless, secure connectivity with carrier-grade reliability and scalability.
Hoopoe Digital's WiFi-powered Indoor Tracking and Positioning System delivers real-time tracking of visitors and assets without additional hardware - enabling comprehensive visibility into shoppers' journeys throughout malls, passengers' movements across airports, and the precise location of critical equipment in hospitals and stores—all with pinpoint 1-to-3-meter accuracy.
Our ITP service transforms venue management by optimizing spaces and operations, enabling data-driven pricing for premium advertising placements, and creating tailored visitor experiences that drive engagement and revenue.
Hoopoe focuses on delivering high-quality Free Wi-Fi in both public and private transportation, turning commute time into a better experience.
Unlike stationary setups, in-transit Wi-Fi requires specialized solutions. In Hoopoe, we offer turnkey systems with hardware that also enables fleet tracking, along with multi-SIM aggregation, remote management, failover support, and more.
The service is fully integrated with Hoopoe Ad Manager to offer fleet owners and operator a new revenue stream for their business.
Hoopoe Digital's Wifi marketplace seamlessly integrates with various 3rd party platforms, amplifying their capabilities and your ROI. Key integrations include:
Creating a unified data ecosystem that unlocks new insights about venue efficiency and visitor experiences.
Transform dining experience with Hoopoe's Intelligent Menu—an AI system that learns customer preferences creating personalized experiences without requiring custom app development.
Seamlessly integrating with your POS, our system automatically populates a UI perfectly matching your brand identity. Customers simply connect to WiFi to access a menu tailored to their tastes.
The platform enables frictionless ordering and payment while building comprehensive customer profiles creating powerful loyalty opportunities through personalized recommendations that drive revenue through intelligent upselling.
Step into a world of limitless entertainment with Hoopoe Entertainment Plex (HEPlex)—your private Netflix-like experience delivered directly through local WiFi.
Upon connecting to our dedicated network, guests unlock instant access to a premium movies, TV series, music, and immersive multiplayer games—all without internet connectivity or data charges.
HEPlex transforms any space into an entertainment hub while creating engagement opportunities through our seamlessly integrated Ad Manager platform. Captivate audiences with quality content while delivering targeted promotions that drive revenue.
Hoopoe Digital develops super intuitive 3D Digital Interactive Indoor Maps for your venue. Our advanced mapping toolchain delivers highly accurate, multi-floor maps in just 1–2 weeks—regardless of venue size or complexity. These maps capture fine details, from restroom mirrors to theater seat counts.
Our wayfinding system supports two modes:
Live Navigation (Blue Dot): Like Google Maps indoors, it uses WiFi to locate users with sub-meter accuracy.
Dynamic Navigation: Works without WiFi; users manually enter start and end points to get a route.
A hardware-less, paper-less, touch-less, hygiene, fully integrated Intelligent Queuing System.
Doarak works as a stand-alone system, maintaining backward compatibility, and can also be integrated with existing queuing systems to give them a Digital Interface.
Hoopoe Digital uses Machine Learning to provide insights about estimated waiting time and serving time for every service. "Doarak" also provide a Smart Remote Notification system to remind users with their turns via SMS, WhatsApp or Automated Voice Calls
Hoopoe's Jukebox re-invents the old-days Jukebox with today's technology. With one click, your customer can select his/her favorite song, from your playlist, and play it to the whole venue.
Hoopoe's Jukebox is most suitable for restaurants & cafes, pubs, clubs, malls and all types of recreation venues.
It can be integrated with various types of loyalty programs to give your customers a gamifying experience.
Hoopoe Digital's BI Dashboard contains, but not limited to, the following modules:
Hoopoe's ecosystem of Wi-Fi Instant Applications creates 360 guest profiles by gathering specialized data across touchpoints.
The Intelligent Menu captures dining preferences, while HEPlex & Jukebox record entertainment choices, at the same time Doarak knows the services you always seek. Simultaneously, our Navigator and Indoor Tracking services map physical movement patterns and location preferences.
By integrating these diverse data streams, we develop holistic user profiles that reveal comprehensive behavioral patterns and enabling precisely targeted marketing initiatives and dramatically improved sales conversions.
Hoopoe Digital analyzes the online traffic of the authenticated Wi-Fi users, as part of analyzing their dynamic behavior, using Deep Packet Inspection (DPI) technology. DPI tells what applications, services, protocols users use while online. The DPI dashboard reports individual users traffic analysis as well as the overall Wi-Fi traffic analysis.
Hoopoe collects Personally Identified Data (PID) about registered users. It also contains information about users’ devices, e.g. brand, model, OS, browser, etc. For authenticated users, Hoopoe collects sessions info, e.g. accepted/rejected sessions, number of sessions (daily, weekly, monthly, custom) average session duration (daily, weekly, monthly, custom), quota consumption, application access time and more.
Hoopoe Digital embeds Google Tags directly within captive portals, delivering powerful analytics across all its WiFi Instant Applications. This enables accessing comprehensive user insights through the familiar Google Analytics interface—tracking session duration, bounce rates, user flow, conversion funnels, engagement patterns and demographic information without additional implementation effort.
Hoopoe selects the tracking pixel based on customer preferred marketing stack, creating a unified view of user behavior across physical and digital touchpoints. This seamless integration enhances decision-making and maximizes the marketing value of your WiFi investment.
Hoopoe Digital Twin elevates the traditional Digital Twin concept into an AI-powered ecosystem for physical venues of offer. Visitor an immersive digital journey, empowering venue operators with data-enriched tools to monitor, manage, and control their environment more effectively.
This next-generation solution bridges physical operations with digital intelligence, creating smarter, more responsive venues, better visitor experiences, and enhanced operational efficiency.
3D Digital Interactive Map — A dynamic interface for exploration.
Live Navigation & Positioning — Guide visitors in real-time.
Intelligent Menus & On-Map Ordering — Search, order, and reserve with ease.
Smart Queuing & Reservations — Reduce wait times, enhance satisfaction.
On-Map Advertising & Proximity Marketing — Personalized offers where it matters.
Entertainment Suite — Jukebox, streaming, and interactive experiences.
Bird-eye View of Your Venue — Real-time monitoring of all activity.
Track Every Movement — Even unconnected users.
Behavioral Analytics & Flow Management — Understand patterns, predict actions.
Customer Insights — Know preferences, dislikes, and loyalty levels.
Operational Intelligence — Optimize staff, space, and services.
Monetize Data & Engagement — Turn insights into revenue.is your mall's AI-powered concierge, built directly into Hoopoe's immersive 3D Indoor Interactive Map — answering shoppers' questions in real time, navigating them through your venue, and delivering location-intelligent services that make every shopping journey seamless and personalised.
You walk into the mall and connect to its Hoopoe Digital Twin dedicated WiFi - instantly, it pops up on your phone with a 3D interactive map of the venue.
You ask:
"I have a business interview the day after tomorrow, recommend an outfit within my budget."
The Digital Twin responds like your personal stylist and guide — directing you to a jacket from Zara, a shirt from Hackett, pants from Harmont & Blaine, and shoes from Next. It even suggests alternative styles and shows you the total price for each option.
Everything you need to know about Smart Wi-Fi, Hoopoe Digital, and our marketplace.
The people behind Hoopoe Digital bring together decades of experience in wireless technology, product design, and deep technology commercialisation.
Founder & CEO / CTO
Mohammad is a veteran technologist and entrepreneur with more than 27 years of experience spanning Semiconductors, Wireless Telecommunications, and Software. He has held technical, leadership, and business roles across leading technology companies in the USA, Malaysia, UAE, UK, and Egypt. He holds BSc and MSc degrees in Electronics and Communications Engineering from Alexandria University.
Partner & Chief Design Officer
Waleed is a design and innovation leader with more than 25 years of experience in user experience, digital product design, and organisational transformation. He is the founder of webkeyz, one of the pioneering UX agencies in the Middle East, and has led the design of digital experiences for organisations across multiple markets. He holds a BSc in Electrical Engineering from Ain Shams University.
Partner
Maged is a technology commercialisation expert and serial entrepreneur with deep experience in electronics, software engineering, and deep technology. He has worked with leading global technology companies including Intel and NVIDIA, and has served in academic and leadership roles across technology and innovation sectors. He holds BSc and MSc degrees from Ain Shams University and a PhD in Computer Engineering from Northwestern University.
Bring your venue to life with a layer of spatial intelligence.
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200+ venues across MENA & Europe